Monday, July 9, 2007

The Artist/Entrepreneur

You plan out your week into perfect hour segments. You start with daily exercises, followed by breakfast. Next, plan the day. You think through, and incorporate, the little adjustments that always come up every time you put your plan onto paper. You plunge into answering your emails, trashing the spam, and fighting off the temptation to click on enticing pop-ups – that will be for later, after THE WORK! You bookmark them and struggle through the horror-news-of-the-world-stories wondering what diseased brain has to compile this junk every hour on the hour.
THE WORK, has its own jealous requirements and you unscramble your mind, unlatch the doorway to your soul, and penetrate the spirit that first confirmed your affinity to the creative buzz. Time stands still. Your inspiration ignites synapses of personal places, pleasures and pain. The minutes turn to hours. You are lost in the passion of your life.
It’s time for marketing. Your accountant has told you to spend at least 40% of your business life in the ‘selling of your tail’! It’s boring. It’s so…so…so… uncreative! But it is the business of business. Nobody in America ever says, ‘he was a marketing fool, but an artistic genius ’! It’s usually the other way around. The title genius is never connected with the creative act anymore.
You rush to pick up your child from school, while decomposing the sordid thoughts that marketing has inflicted on your creative moment. You’re late. She grumbles and you use the excuse of how you were distractions by the Palestinian conflict.
A week goes by. You’ve sent out your emails and cards religiously. You forced yourself to wrestle with the marketing Neanderthal. You wait by the phone. You double clutch your mail. You even befriend the mail person as you dawdle patiently for the elixir of checks to come sluicing through your mail box shutter.
You’re working for yourself. You have more time to yourself than the President of the United States. You’re passionate about your art/creation. Your business is unique. Your neighbors envy you. Your friends avoid you. Every home-based online telemarketer has your number in their Rolodex. You are hit with a million opportunities everyday, real and imaginary.
'You are a juggler. A tight-rope-walker in midair suspended across the canyons of hope and faith'.

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